Hello, my name is Nik and this is my idea.
I think it’s a good idea. I hope you do too.

The idea formed from a re-occurring and nagging thought that I had…

I spend lots of time working, making money— doing things I don’t particularly want to do. Existing but not contributing. I’m sure you can relate. Sometimes I wished that the work I did actually benefited the world I live in or other people who need help. I wished that my work or ideas ‘made a difference’. Don’t you?

I knew that I couldn’t be the only one with this thought. So this was the catalyst for my idea. Like-minded people would be the fuel to my engine. I had always had lots of ideas — most of them just faded away, got forgotten or were just plain silly. But this one felt like something that I just had to do. I thought that it would only take my time to get it started and if it didn’t work… well, no harm done.

I thought I should spend a little time utilising the skills I had to bring a good concept to life. A concept that embraced my thoughts and would make a difference. A vision that would attract other like-minded individuals who would understand it, trust it and get on board. Individuals that pull together to make positive change through a small action.

My thoughts were that this was obviously a community idea and that social media was the platform to host it. This community would be filled with like-minded people. In my opinion, social media has many negative outcomes for people. But what if some part of it could be more positive and ‘do good’? If a self-obsessed, greedy influencer can make money, then why can’t the less fortunate or more ethical companies trying to implement positive change? So what better way to ‘do good’ than to re-direct some of that wealth ‘for good’?

What if the time you spent on social media went towards ‘good’ and directly benefited worthy causes? What if only ethical products and services contributed to this idea? Wow! That really is good, right? This can happen!

What would I need to make this happen?

I would need followers, lots of followers! This would give the ‘right’ advertisers the confidence in the account to be able to reach ‘its’ audience. Money from advertising would be collected and distributed to worthy causes/charities/projects.

What do these followers need from me?

They will need the concept explained simply so that they trust the idea, see its benefits and hopefully spread the word to others. To know that their time on social media could be ‘for good’ and make a real difference.

What do the advertisers need?

They want a group of ethically minded people to show their socially aligned service/product to. People who care about others and the world we live in. The right audience. To know that their advertising money is also going to other great projects/causes/needs.

This is my aim. How can you help? It’s so simple. You just follow ‘we kind’ on Instagram — together we might just do some good.

What I don’t know?

I don’t know a great deal about social media or If this will grow into something big. I don’t know the best way to structure it if it becomes successful, but it has to start somewhere. The rest will follow.

What I do know?

I know that being transparent and honest always works. I know that this may seem naive, but I believe that people are fundamentally good. I believe that the simple act of ‘Following’ could bring big changes ‘for good’. I think that this tiny exchange is a worthwhile and sensible choice for people, so why wouldn’t they do it? Sure it’s gonna take time to gain the followers and momentum required to create the tribe and demand for advertisers, but if you don’t start, how do you expect anything to happen?

Being advertised to is unavoidable nowadays. So doesn’t it make sense to welcome in the advertisers that are ethical? Advertisers that have a social conscience. Doing this whilst contributing to good causes with absolutely no cost to you apart from your ‘social media’ time seems like a win-win to me. We all want to choose how we spend our time and where our money goes. We all want a better world. Could this be a start?