By following our Instagram account, you are making our channel more desirable to advertisers. We only accept advertisers whose products or services are good for our Earth or good for people. They must be ethical. The more followers and engagement we have, the more we can charge for advertising—which, in turn, means the more we can give to kind charities.

So if you are a person who cares about this sort of stuff, you are the right sort of audience and they are the right sort of advertiser.

100% net profit of advertisers’ money goes to worthy charities.

100% net profit of the advertisers’ fees are gifted to kind and worthy charities. The bigger our Instagram following, the more money we can give to charity. So simple and so exciting.

Our content is…

1. Messages of positivity.
2. When the account is big enough it will advertise ethical products or services. This advertising must be good for our Earth and/or our people.
3. Seeing the donations in action (where your time and the advertisers’ money go).

Yes! That’s absolutely correct. But we hope that like-minded people like yourself will support this idea by following us. ‘Following for good’ is such a simple idea but could make such a massive difference.

Everyone’s got to start somewhere, right? Why not build some form of influencer that isn’t based on ego or greed? That’s where you come in…

Quite simply put: to get as many followers as possible so that we can generate more money for kind charities. A 1 million+ following is what we are aiming for. You gotta dream, right?

We can probably expect to start generating some money for charities and good causes when we reach circa 10k followers. Hopefully, we can move onto other social media platforms. Become renowned for having a social conscience and a household name. Do more good in the world. Lead by example.